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Today’s headlines

Advertising Airlines tread carefully into flash sales as mobile’s influence grows
With more retail sectors marketing heavily towards mobile users, consumers are becoming more accustomed to seeing flash sales for airline tickets that promote last-minute deals and extremely low prices. Entire article
Strategy Kohl’s channels mobile engagement for Elie Tahari collection with YouTube series
Department store chain Kohl’s and fashion designer Elie Tahari are promoting a new fashion collection to be sold at the retailer’s stores and online through a YouTube video series and a multitude of social sites. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Database/CRM Old Chicago’s football challenge gets mobile makeover to drive retention
Restaurant chain Old Chicago’s digitized football challenge has returned for a second season with a bigger mobile focus, helping to drive more than 50 percent of use from smartphones and tablets. Entire article
Applications CreditCards.com’s mobile app organizes rewards programs
CreditCards.com has teamed up with Wallaby Financial, a mobile and Web-based optimizer for credit card solutions, to develop a new mobile application featuring easily accessible financial content concerning rewards programs. Entire article
Marketing Subway’s comprehensive mobile promotional strategy drives ongoing engagement – Mobile Marketer
Mobile Marketer today – Subway’s comprehensive mobile promotional strategy drives ongoing engagement; Lufthansa entices travelers with interactive selfie campaign. Entire article
Advertising Mercedes-Benz meditates on GLA model to celebrate Instagram milestone – Luxury Daily
Luxury Daily today – Mercedes-Benz meditates on GLA model to celebrate Instagram milestone; Luxury brands look to courts, crowdsourcing to fight counterfeits. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Editorials Taking the Amazon battle to last-mile delivery seriously
Amazon’s decision to experiment with deliveries bypassing traditional delivery companies takes the retail battle to the newest area of competitive advantage: the last mile. Entire article
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