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Today’s headlines

Content builds brand awareness via QR codes

NEW YORK – Mobile bar codes are an effective way to leverage a brand’s existing marketing efforts and build brand awareness, according to a Zappos executive who presented at OMMA Global.

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CBS exec: Mobile not big enough to sell on its own

NEW YORK – One of the biggest challenges publishers face is figuring out how to monetize mobile content, but according to an executive at OMMA Global, mobile is not big enough yet to sell on its own.

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Showtime sees 3,000 check-ins via foursquare

NEW YORK – Showtime saw approximately 3,000 mobile check-ins when it ran a foursquare campaign that promoted its reality series, “The Franchise: A Season with the San Francisco Giants.”

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Location a place for loyalty retention: Placecast exec

NEW YORK – Location is a crucial part of accurately targeting a mobile consumer and it can also be used to push out mobile rewards.

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How customized QR codes can drive CRM – Luxury Daily

Luxury Daily today – How customized QR codes can drive CRM; Nordstrom reigns for multi-platform digital prowess: e-tailing group.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Amazon tcommerce: Cloud meet mall

With the launch of Amazon’s new Android tablet, will the retailer’s signature one-click checkout meet portable desire and allow for an optimal commerce experience for the impulse shopper on the go?

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