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Today’s headlines

Advertising
Bluefly.com offers mobile coupon via 2D bar code in TV ad

Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.

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Payments
Stanford University, Palo Alto businesses tap PayPal program for mobile purchases

Stanford University and the Palo Alto community are using their mobile devices as digital wallets as part of a new tap-and-pay PayPal service.

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Database/CRM
Where acquires LocalGinger to help merchants reach local consumers

Where has acquired LocalGinger to let local businesses create offers and drive commerce.

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Payments
Mass-market adoption of mobile contactless payments still years away: analyst

While the contactless mobile payments ecosystem is evolving quickly, it is still three-to-four years away from achieving mass-market adoption.

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Columns
Why a piecemeal mobile strategy does not make sense

Now is the time to get out of the pilot mentality and into a more comprehensive strategy that spans all channels – SMS, mobile Web, apps, LBS and tagging.

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Advertising
In-app ads and sponsorships are opportunities for luxury marketers: Luxury Institute – Luxury Daily

Luxury Daily today – In-app ads and sponsorships are opportunities for luxury marketers: Luxury Institute; Nielsen to measure impact of online advertising campaigns.

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