Bluefly.com offers mobile coupon via 2D bar code in TV ad
By Rimma Kats
Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.
Stanford University, Palo Alto businesses tap PayPal program for mobile purchases
Stanford University and the Palo Alto community are using their mobile devices as digital wallets as part of a new tap-and-pay PayPal service.
Where acquires LocalGinger to help merchants reach local consumers
Where has acquired LocalGinger to let local businesses create offers and drive commerce.
Mass-market adoption of mobile contactless payments still years away: analyst
By Dan Butcher
While the contactless mobile payments ecosystem is evolving quickly, it is still three-to-four years away from achieving mass-market adoption.
Why a piecemeal mobile strategy does not make sense
By a MCD columnist
Now is the time to get out of the pilot mentality and into a more comprehensive strategy that spans all channels – SMS, mobile Web, apps, LBS and tagging.
In-app ads and sponsorships are opportunities for luxury marketers: Luxury Institute – Luxury Daily
By Staff reports
Luxury Daily today – In-app ads and sponsorships are opportunities for luxury marketers: Luxury Institute; Nielsen to measure impact of online advertising campaigns.
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