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Today’s headlines


Payments
EBay significantly boosts mobile app, offline payments with Braintree deal

EBay’s deal to acquire Braintree is a significant step forward in its mobile payments strategy for PayPal, bringing new strength in application development and offline payments.

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Applications
Gilt leverages push notifications to trigger wait list orders

NEW YORK – A Gilt Group executive at the Mobile Marketing Association’s SM2 conference said that leveraging push notifications for shoppers with products that are on wait lists is an example of a mobile feature that makes sense for the company.

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Applications
Famous Footwear app integrates rewards, social for robust mobile shopping

Famous Footwear’s new mobile application strives to make it easy for customers to shop, share, save and earn rewards while on the go.

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Multichannel retail support
Longo’s app users spend 61pc more than average loyalty member

In the first month following the launch of its mobile application, grocery store chain Longo’s found mobile users had a 61 percent higher spend and visited the retailer’s stores 72 percent more frequently than the average Longo’s loyalty member.

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Advertising
Harrods boosts Chinese consumer awareness via WeChat – Luxury Daily

Luxury Daily today – Harrods boosts Chinese consumer awareness via WeChat; Gucci highlights brand heritage through film restorations.

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Marketing
Negative reviews increase for some iPhone apps, highlighting iOS 7 challenges – Mobile Marketer

Mobile Marketer today – Negative reviews increase for some iPhone apps, highlighting iOS 7 challenges; Hotels.com exec: Mobile in-store experiences will be game-changer during holidays.

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Columns
Social, location and mobile will drive in-store sales

As we enter the Q4 sprint to the holiday sales season and yearend recaps, expect media and industry experts to obsess over the spurt in ecommerce and predict yet another year of online putting bricks-and-mortar retailers on the ropes.

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