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Today’s headlines

Is Starbucks’ approach to mobile payments right for all merchants?

Given Starbucks’ significant success with its mobile payments application and the growing options for merchants to integrate payments into their own apps, when does it make sense for a merchant to offer a branded payments solution?

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Free eBook: Top SEO Tactics for eCommerce Product Pages

Webinar on Oct. 24: Crate and Barrel, GNC: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Commerce

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on Crate and Barrel and GNC and 5 last-minute tips for effective 2012 holiday mobile commerce in a season where marketers and retailers may struggle to stand out.

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Multichannel retail support
Finish Line rolls out mobile POS system in time for holiday shopping

Athletic retailer Finish Line is gearing up for the holidays by equipping store associates with mobile POS devices so that shoppers do not have to stand in line to make a purchase.

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Software and technology
Lufthansa seals airline bookings via QR codes

Lufthansa is loading its static advertising in newspapers and magazines with mobile bar codes that not only educate consumers about a new feature available for business class travelers but also help the brand lock-in bookings.

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Coach spurs mcommerce sales via interactive ad campaign

Coach is showcasing a product line of high-ticket items through a mobile advertising campaign that encourages users to shop from their handsets.

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Overcoming hurdles in SMS – Mobile Marketer

Mobile Marketer today – Overcoming hurdles in SMS; Google: 76pc of users want to find a company’s location, operating hours from a mobile site.

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BMW, Patek Philippe bolster awareness via October Robb Report – Luxury Daily

Luxury Daily today – BMW, Patek Philippe bolster awareness via October Robb Report; London’s Heathrow eyes luxury brand participation for new VIP lounge service.

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Editorial calendar
Editorial calendar 2013 for Mobile Commerce Daily

Here’s the 2013 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer.

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Can small to midsize retailers join the mobile party?

Whether small and midsized retailers realize it or not, they are already part of the mobile commerce party.

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