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Today’s headlines

10pc of consumers driven in-store by mobile coupons: study

While still nascent, mobile couponing is becoming an increasingly effective way to bring people into the store and increase sales, according to InsightExpress.

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Sprint adds bill payment feature to its mobile site for customer convenience

Sprint is letting customers pay their bills and complete transactions via a recent feature added to its mobile site.

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Tommy Bahama print ad sells sunglasses via click-to-buy QR code

Tommy Bahama is selling its sunglasses via a QR code featured in a print ad in Esquire magazine.

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Truste debuts privacy certification program for mobile commerce

Truste has launched a new privacy program for businesses to certify their mobile applications and mobile Web sites with the Truste Privacy Seal.

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Case studies
SMS case study – Canyon Country Car Wash

See how Canyon Country Car Wash drove traffic and inspired consumer loyalty using mobile coupons deployed via SMS.

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Brooks Brothers print campaign uses QR codes for click-to-buy interactions – Luxury Daily

Luxury Daily today – Brooks Brothers print campaign uses QR codes for click-to-buy interactions – Luxury Daily; Belvedere Vodka begins search for brand ambassador to establish role in luxury market.

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