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Today’s headlines


Applications
Walmart app users spend 40pc more than average shopper

NEW YORK – A Walmart executive at the Mobile Marketing Association’s SM2 conference said consumers who download the retailer’s application not only spend more, but also shop in-store twice as much as the average shopper.

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Strategy
Hilton exec: Mobile transactions are table stakes for hotels

NEW YORK – A Hilton executive at the Mobile Marketing Association’s SM2 conference said that hotel brands have a bigger opportunity with mobile than to simply drive transactions.

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Payments
Vibes exec: Mobile wallets will be revolutionary for direct mail

NEW YORK – A Vibes executive at the Mobile Marketing Associatoion’s SM2 conference said that marketers have a significant opportunity to leverage direct mail with mobile to increase coupon redemption.

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Research
Chase’s mobile banking stands out for its ease of use: report

Chase is once again the top overall scorer in a new report benchmarking consumer mobile banking offers, according to Keynote.

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Marketing
Many marketers unprepared as deadline looms for new SMS guidelines – Mobile Marketer

Mobile Marketer today – Many marketers unprepared as deadline looms for new SMS guidelines; Coca-Cola extends loyalty rewards to social media actions.

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Advertising
Bergdorf exec: Limit hashtags, follow consumer content on Instagram – Luxury Daily

Luxury Daily today – Bergdorf exec: Limit hashtags, follow consumer content on Instagram; Editorial content and storytelling boost microsite engagement.

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Columns
6 tactics to reach power mobile consumers

If you have ever been a regular at a mom-and-pop restaurant, you know there are perks to being one of the owner’s best customers.

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