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Today’s headlines


Payments
Google Wallet will impact merchant loyalty programs: experts

While the recent introduction of the first Google Wallet app is not likely to have much of an impact on sales for the upcoming 2011 holiday shopping season, the longer-term benefits for merchants will include better loyalty conversion rates and an increase in qualified traffic.

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Advertising
MillerCoors rewards soccer fans with prizes via SMS campaign

Brewing giant MillerCoors is amping up its mobile strategy via a partnership with the Club Deportivo Guadalajara soccer team that uses SMS to reward fans with prizes.

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Advertising
Mandee offers Pandora users discounts via mobile ads

Junior retailer Mandee is driving Pandora users in-store via a 25 percent off exclusive discount.

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Research
59pc of US online gamblers access mobile Web: Forrester

Mobile gambling has been slow to catch on with consumers, but a new study from Forrester Research says that of United States consumers who gamble online, 59 percent access the mobile Web.

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Banking
AIB simplifies banking process with mobile-optimized site

AIB has introduced a mobile site that lets its tech-savvy customers stay on top of their financial needs.

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Advertising
Ferragamo misses the mark with mobile New York Times ads – Luxury Daily

Luxury Daily today – Ferragamo misses the mark with mobile New York Times ads; Jewelry, custom apparel top spending cutbacks for luxury consumers: Luxury Institute.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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