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Multichannel retail support
Uber, Shop Your Way prove multi-retailer rewards to be the way

Ride-sharing application Uber is further investing in rewards after its first rollout of the partnership with multi-retailer loyalty program Shop Your Way proves successful with an expansion.

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Advertising
Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Applications
Citi debuts new features on app for upper-level investors

American bank Citi is introducing additions to its iOS application that combine banking, wealth management and money movement capabilities, offering a suite of cutting-edge servicing and authentication features.

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Multichannel retail support
Fortnum & Mason encourages ecommerce browsing with holiday gift hunt

British department store Fortnum & Mason is setting consumers on a “great gift chase” to track down a Christmas character that has gone AWOL.

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Content
Microsoft makes another attempt at mobile presence it has always longed for – Mobile Marketer

Mobile Marketer today - Microsoft makes another attempt at mobile presence it has always longed for; Curve aims squarely at Generation Z in new campaign.

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Content
Mobile Minutes: LinkedIn acquisition; Samsung in court; Smartwatch company closes; BlackBerry’s last smartphone

Today in mobile marketing – With LinkedIn, Microsoft looks to avoid past acquisition busts; Supreme Court rules Samsung won’t owe Apple $400 million over patent violations; This major smartwatch company is no more; BlackBerry's final smartphone is a return to winning form.

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Marketing
Jaeger-LeCoultre brings counter service to Facebook with chatbot – Luxury Daily

Luxury Daily today - Jaeger-LeCoultre brings counter service to Facebook with chatbot; Millennial attention will be vital for diamond industry’s future: Bain.

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Columns
How retail apps can improve user engagement and retention

Retail apps that implement a successful user retention strategy will enjoy the benefits of long-term customer value. But those that do not will struggle to reach a positive return on their acquisition investments.

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