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Payments
Walgreens integrates rewards program into Android Pay

Walgreens is continuing to push forward in the mobile commerce space with the integration of its loyalty program with Android Pay, allowing users to seamlessly earn points and pay via mobile in stores.

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Applications
Guitar Center’s shopping companion app capitalizes on in-store shoppers

Guitar Center is unveiling a new shopping companion mobile application that capitalizes on music customers’ tendency to want to test out products in-store before they purchase them.

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Content
Starbucks Japan creates keychain enabled for contactless payments

Starbucks Japan’s partnership with local fashion brand Beams has produced an interesting entry into a precarious wearables market: a branded keychain that customers can use to pay for their drinks, similar to its ubiquitous mobile payments product.

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Content
Mobile Minutes: Project Loon; Samsung scandal; Spy dolls; Toshiba shares fall

Today in mobile marketing – Project Loon, Alphabet's Wi-Fi-beaming moon shot, still flying; Samsung scion follows father's path in scandal not just business; The bright-eyed talking doll that just might be a spy; S&P downgrade warning sends Toshiba shares falling.

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Content
The allure of Snapchat Discover has newspapers migrating en masse – Mobile Marketer

Mobile Marketer today - The allure of Snapchat Discover has newspapers migrating en masse; Pepsi uses mobile hub for NBA-themed Web series.

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Advertising
British Vogue appeals to shrinking attention spans with chatbot news – Luxury Daily

Luxury Daily today - British Vogue appeals to shrinking attention spans with chatbot news; Luxury arts patronage must lean on codes of authenticity to be well-received.

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Columns
How brands can maximize conversion from mobile search

Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.

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