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Today’s headlines


Web site development
Why are most mcommerce sites cookie-cutter?

Mobile-optimized sites present big opportunities for brands and retailers. Lately, however, it seems they are all beginning to look the same.

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Free eBook: Top SEO Tactics for eCommerce Product Pages

Stratey
Webinar on Oct. 24: Crate and Barrel, GNC: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Commerce

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on Crate and Barrel and GNC and 5 last-minute tips for effective 2012 holiday mobile commerce in a season where marketers and retailers may struggle to stand out.

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Applications
Walmart embraces augmented reality to enhance in-store shopping

Walmart continues to show its commitment to augmented reality as a way to enhance the in-store shopping experience with the release of a new augmented reality application.

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Applications
Capital One strengthens loyalty focus with app revamp

Capital One has updated its mobile application to let users redeem rewards from travel-related purchases.

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Advertising
Sony Pictures drives ticket sales via continued mobile advertising effort

Sony Pictures is proving that mobile plays an integral role in the company’s ongoing marketing efforts with a new promotion that incorporates the medium to help drive movie ticket sales.

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Marketing
New opportunities in mobile retargeting help brands drive ROI – Mobile Marketer

Mobile Marketer today – New opportunities in mobile retargeting help brands drive ROI; Pizza Hut heats up marketing efforts via mobile promotion.

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Advertising
Lexus pushes ES through mobile gaming app integration – Luxury Daily

Luxury Daily today – Lexus pushes ES through mobile gaming app integration; Ralph Lauren flaunts craftsmanship through Harrods handbag event.

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Columns
Mobile apps: Speak consumers’ languages or risk losing commerce opportunities

If you do not provide your mobile applications in other languages, you risk potentially missing out on valuable commerce opportunities.

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