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Today’s headlines

Walmart dominates mobile retail check-ins: report

Walmart had the lion’s share of mobile check-ins among leading retailers in June with 38.3 percent, according to new research from LocalResponse.

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Free eBook: Top SEO Tactics for eCommerce Product Pages

Sephora outfits store associates with NFC-enabled lanyards for Laura Mercier

Beauty brand Laura Mercier is giving mobile a big role in its new program to drive education and fundraising for ovarian cancer, including equipping Sephora store associates with NFC- and QR code-enabled lanyards to engage customers.

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Content expands mobile repertoire with new deal features

Online travel agent is aiming to boost its mobile revenue with two new tools that help users book travel plans via their handsets.

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30pc of mobile traffic comes from push notifications

Online retailer is seeing that push notifications make a big difference in driving both traffic and sales for its application users.

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Mass merchants abandon Kindle Fire – can it survive? – Mobile Marketer

Mobile Marketer today – Mass merchants abandon Kindle Fire – can it survive?; Out-of-home marketing still on the fence with mobile.

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Barneys tries for mcommerce in Vanity Fair mobile ads – Luxury Daily

Luxury Daily today – Barneys tries for mcommerce in Vanity Fair mobile ads; How luxury brands can leverage holiday-focused social media campaigns.

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When mobile leads your business instead of lagging behind

At least 20 percent of the digital traffic is mobile, and some brands are seeing even higher proportions of mobile traffic today.

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