MOBILE COMMERCE DAILY The News Leader in Mobile Commerce and Retail September 23, 2013; ***************************************** Category: Multichannel retail support LOCATION-BASED MOBILE COUPONS TAKE CENTER STAGE FOR HOLIDAY LOYALTY-BUILDING By Lauren Johnson With better targeting and integration into multichannel marketing plans, retailers including Sears and Kmart are making location-based mobile coupons a more intricate part of their media mixes this holiday season. ***************************************** Category: Content GOOGLE WALLET GAINS PARTNERS FOLLOWING EXPANSION TO MORE PHONES By Google Wallet picked up a couple of new merchant partnerships last week following news that it will be available on the iPhone and a wider variety of Android phones that do not have embedded NFC chips. ***************************************** Category: Multichannel retail support ZAXBY’S REWARDS MOBILE SOCIAL ENGAGEMENT VIA NEW APP, WEB SITE By Quick-service restaurant chain Zaxby’s is rewarding customers with prizes, including free food, when they engage with the brand via social media. ***************************************** Category: Applications FRANK & OAK PRIORITIZES APPS TO BUILD MCOMMERCE PRESENCE By Lauren Johnson Frank & Oak is furthering its mobile investments with an upgraded iPhone application as well as the launch of an Android version. ***************************************** Category: Marketing PINTEREST’S INHERENT COMMERCE SLANT IS WELL SUITED TO MOBILE ADVERTISING – MOBILE MARKETER By Mobile Marketer today – Pinterest’s inherent commerce slant is well suited to mobile advertising; Coca-Cola enlists mobile Web, SMS for American Music Awards promotion. ***************************************** Category: Advertising JAEGER-LECOULTRE EDUCATES TARGET CONSUMERS VIA MOBILE AD, APP – LUXURY DAILY By Staff reports Luxury Daily today – Jaeger-LeCoultre educates target consumers via mobile ad, app; Neiman Marcus drives in-store traffic via nationwide music efforts. ***************************************** Category: Columns HOW MOBILE APPS ARE REVIVING BRANDED WALLED GARDENS By a MCD columnist How is a retailer’s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed. ***************************************** New: Industry Sectors: Opinion: Resources: Advertise: Advertisement Rates: Contact us: Privacy policy: Subscribe: Homepage news RSS feed: Mobile Commerce Daily is published each business day. Thank you for reading us. Feedback is welcome at And please forward this newsletter to colleagues, clients, prospects, friends or family. News tips: Advertising: Copyright 2013 Napean LLC. All rights reserved. 401 Broadway, Ste. 1408, New York, NY 10013 Unsubscribe: {UNSUBSCRIBE_URL}
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