MOBILE COMMERCE DAILY The News Leader in Mobile Commerce and Retail September 23, 2013; ***************************************** Category: Multichannel retail support LOCATION-BASED MOBILE COUPONS TAKE CENTER STAGE FOR HOLIDAY LOYALTY-BUILDING http://www.mobilecommercedaily.com/location-based-mobile-coupons-take-center-stage-for-holiday-loyalty-building By Lauren Johnson With better targeting and integration into multichannel marketing plans, retailers including Sears and Kmart are making location-based mobile coupons a more intricate part of their media mixes this holiday season. ***************************************** Category: Content GOOGLE WALLET GAINS PARTNERS FOLLOWING EXPANSION TO MORE PHONES http://www.mobilecommercedaily.com/google-wallet-gains-partners-following-expansion-to-more-phones By Google Wallet picked up a couple of new merchant partnerships last week following news that it will be available on the iPhone and a wider variety of Android phones that do not have embedded NFC chips. ***************************************** Category: Multichannel retail support ZAXBY’S REWARDS MOBILE SOCIAL ENGAGEMENT VIA NEW APP, WEB SITE http://www.mobilecommercedaily.com/zaxby%e2%80%99s-rewards-mobile-social-engagement-via-new-app-web-site By Quick-service restaurant chain Zaxby’s is rewarding customers with prizes, including free food, when they engage with the brand via social media. ***************************************** Category: Applications FRANK & OAK PRIORITIZES APPS TO BUILD MCOMMERCE PRESENCE http://www.mobilecommercedaily.com/frank-oak-prioritizes-apps-to-build-mcommerce-presence By Lauren Johnson Frank & Oak is furthering its mobile investments with an upgraded iPhone application as well as the launch of an Android version. ***************************************** Category: Marketing PINTEREST’S INHERENT COMMERCE SLANT IS WELL SUITED TO MOBILE ADVERTISING – MOBILE MARKETER http://www.mobilecommercedaily.com/pinterest%e2%80%99s-inherent-commerce-slant-is-well-suited-to-mobile-advertising-mobile-marketer By Mobile Marketer today – Pinterest’s inherent commerce slant is well suited to mobile advertising; Coca-Cola enlists mobile Web, SMS for American Music Awards promotion. ***************************************** Category: Advertising JAEGER-LECOULTRE EDUCATES TARGET CONSUMERS VIA MOBILE AD, APP – LUXURY DAILY http://www.mobilecommercedaily.com/jaeger-lecoultre-educates-target-consumers-via-mobile-ad-app-luxury-daily By Staff reports Luxury Daily today – Jaeger-LeCoultre educates target consumers via mobile ad, app; Neiman Marcus drives in-store traffic via nationwide music efforts. ***************************************** Category: Columns HOW MOBILE APPS ARE REVIVING BRANDED WALLED GARDENS http://www.mobilecommercedaily.com/how-mobile-apps-are-reviving-branded-walled-gardens By a MCD columnist How is a retailer’s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed. ***************************************** New: http://www.mobilecommercedaily.com/category/news Industry Sectors: http://www.mobilecommercedaily.com/category/sectors Opinion: http://www.mobilecommercedaily.com/category/opinion Resources: http://www.mobilecommercedaily.com/category/resources Advertise: http://www.mobilecommercedaily.com/advertise Advertisement Rates: http://www.mobilecommercedaily.com/rates Contact us: http://www.mobilecommercedaily.com/contact-us Privacy policy: http://www.mobilecommercedaily.com/privacy-policy/ Subscribe: http://www.mobilecommercedaily.com/newsletter Homepage news RSS feed: http://www.mobilecommercedaily.com/feed Mobile Commerce Daily is published each business day. Thank you for reading us. Feedback is welcome at feedback@napean.com. And please forward this newsletter to colleagues, clients, prospects, friends or family. News tips: news@napean.com Advertising: ads@napean.com Copyright 2013 Napean LLC. All rights reserved. 401 Broadway, Ste. 1408, New York, NY 10013 Unsubscribe: {UNSUBSCRIBE_URL}
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