Today's headlines

Software and technology Walmart, Pedigree tap mobile bar codes to drive donations
By Rimma Kats
	Pedigree is working with Walmart to help feed homeless dogs via a new QR code program that donates food for every scan. Entire article

Web site development Boots lets consumers shop on the go via mobile-optimized site
By Rimma Kats
	Pharmacy health and beauty retailer Boots is letting consumers browse and shop their favorite products via a mobile-optimized site. Entire article

Messaging Papa Murphy's grows mobile database, pushes offers via SMS campaign
By Rimma Kats
	Pizza chain Papa Murphy's is adding mobile to its marketing efforts and offering consumers exclusive offers via SMS. Entire article

Case studies SMS case study - Frisch's Big Boy Restaurant
By Giselle Tsirulnik
	See how Frisch's Big Boy Restaurant was able to drive awareness of new products and in-store traffic via SMS. Entire article

Research Android impressions grew 48pc month-over-month: Millennial Media
By Lauren Johnson
	Android impressions, on both mobile phones and tablets, grew 48 percent month-over-month, according to a new study by Millennial Media. Entire article

Advertising Aston Martin, Audi star in first Robb Report all-interactive ad mobile issue - Luxury Daily
By Staff reports
	Luxury Daily today - Aston Martin, Audi star in first Robb Report all-interactive ad mobile issue; Hugo Boss repositioning itself as purveyor of customized luxury? Entire article

Columns Why retailers should engage customers throughout their entire shopping experience
By a MCD columnist
	By year's end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google. Entire article

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