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Today’s headlines


Software and technology
Walmart, Pedigree tap mobile bar codes to drive donations

Pedigree is working with Walmart to help feed homeless dogs via a new QR code program that donates food for every scan.

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Web site development
Boots lets consumers shop on the go via mobile-optimized site

Pharmacy health and beauty retailer Boots is letting consumers browse and shop their favorite products via a mobile-optimized site.

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Messaging
Papa Murphy’s grows mobile database, pushes offers via SMS campaign

Pizza chain Papa Murphy’s is adding mobile to its marketing efforts and offering consumers exclusive offers via SMS.

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Case studies
SMS case study – Frisch’s Big Boy Restaurant

See how Frisch’s Big Boy Restaurant was able to drive awareness of new products and in-store traffic via SMS.

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Research
Android impressions grew 48pc month-over-month: Millennial Media

Android impressions, on both mobile phones and tablets, grew 48 percent month-over-month, according to a new study by Millennial Media.

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Advertising
Aston Martin, Audi star in first Robb Report all-interactive ad mobile issue – Luxury Daily

Luxury Daily today – Aston Martin, Audi star in first Robb Report all-interactive ad mobile issue; Hugo Boss repositioning itself as purveyor of customized luxury?

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Columns
Why retailers should engage customers throughout their entire shopping experience

By year’s end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.

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