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Today’s headlines

Lane Bryant pushes apparel sales via mobile coupon promotions

Retailer Lane Bryant is offering consumers location-based mobile coupons and promotions that can be directly redeemed from their mobile device.

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Multichannel retail support
Canon develops multifaceted mobile initiatives to facilitate in-store shopping

Camera manufacturer and digital-imaging giant Canon U.S.A. is engaging shoppers throughout North America with a multifaceted mobile marketing program.

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Visa powers contactless mobile payments for NY/NJ mass transit

Visa is letting commuters in New York and New Jersey use their handsets to pay for bus, subway, train and taxi fares.

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Virgin places mobile coupons at center of new gym customer marketing campaign

Fitness brand Virgin Active has gone live with a marketing and customer loyalty campaign based around mobile coupon redemption.

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Customer service is essential mobile app component

Most applications today are in dire need of one component essential to any successful product: customer service.

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Marc Jacobs advances digital strategy with emphasis on mobile engagement – Luxury Daily

Luxury Daily today – Marc Jacobs advances digital strategy with emphasis on mobile engagement; Why would LVMH launch a luxury Web site that does not sell anything?

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