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Today’s headlines


Payments
Groupon leverages merchant relationships for payments services via mobile

Groupon, facing significant challenges in the daily deals space, is expanding into payments services, joining a growing list of companies enabling merchants to process credit card payments via a mobile device.

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Messaging
Kiehl’s exec: 73pc of opt-in customers make a purchase after receiving a text alert

An executive with Kiehl’s said that 73 percent of customers who opted-in to receive location-based text alerts made a purchase after receiving one of these messages during a Mobile Commerce Daily webinar yesterday.

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Marketing
Fandango drives mobile ticketing initiative via Apple’s Passbook

Retailers including Fandango, Target and Sephora are some of the first brands to take advantage of Apple’s new Passbook feature to let users store tickets, passes and loyalty program cards.

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Applications
Dick’s Sporting Goods bridges in-store and online shopping via mcommerce app

Sports and fitness retailer Dick’s Sporting Goods is building out its range of mobile commerce-enabled services with a new application that integrates with the brand’s loyalty program.

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Web site development
Controversy brewing over responsive Web design – Mobile Marketer

Mobile Marketer today – Controversy brewing over responsive Web design; New Era Cap Co. enlists mobile bar codes to build on NFL partnership.

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Advertising
Movado bolsters mobile presence via optimized site – Luxury Daily

Today in luxury marketing – Movado bolsters mobile presence via optimized site; Rebecca Minkoff gains 68.5K social media fans with Fashion Week efforts.

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Columns
Mobile marketing and the Great Content Delivery Debate

This is what is behind apps’ current dominance: the mountains of useless apps are kept aloft by a solid base of the how-did-we-ever-get-along-without-them apps that came before.

Entire article

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