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Multichannel retail support
Online retailers adopt mobile-first approach as smartphone shopping grows

Pure-play online retailers are overhauling their business strategies from site design to establishing a physical presence to address the significant growth in mobile shopping.

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Research
Mobile money transfer users expected to reach 400M by 2018: study

The number of consumers who will use their mobile devices to transfer and send money internationally is expected to grow significantly in the next four years, according to a new report from Juniper Research.

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Applications
TD Bank expands mobile initiatives via direct deposit

TD Bank has updated its mobile application with direct deposit to keep up with consumers who increasingly are taking to mobile as the first and primary way to bank.

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Applications
Spar app mixes augmented reality, live video to support promotion

International retail chain Spar has launched an augmented reality application in Hungary enabling children to record their own movie using 3D animated animals inserted into live camera images.

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Marketing
Marketers get a grip on iPad apps with improved design – Mobile Marketer

Mobile Marketer today – Marketers get a grip on iPad apps with improved design; McDonald’s, NFL offer exclusive game content via mobile promotion; Stella Artois customizes mobile bar guide app based on user mood.

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Advertising
Starwood Preferred Guest app fills digital gaps, enhances guest journey – Luxury Daily

Luxury Daily today – Starwood Preferred Guest app fills digital gaps, enhances guest journey; Gucci touts heritage in bamboo-handle handbags ads.

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Columns
Contemplating the future of shopping malls

Is a retail dust bowl about to blow through the mall nationally? That is a question worth asking for its long-term implications.

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