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Marketing
Best Buy geofences locations to deliver targeted mobile offers

Best Buy is the first retailer to partner with eBay’s RedLaser to geofence its roughly 1,100 locations, letting shoppers see special offers, browse open-stock items and view items relevant to them right when they step into a store.

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Advertising
Victoria’s Secret targets fashion-savvy consumers via location-based mobile campaign

Victoria’s Secret is continuing to use mobile as a revenue driver with a new targeted mobile advertising initiative that encourages consumers to visit its locations.

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Webinars
Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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Applications
T.G.I. Friday’s adds 7,500 My Stripes members thanks to mobile app enhancements

Since T.G.I. Friday’s revamped its mobile app to include payments and loyalty functionality, the chain has seen a significant increase in the number of application downloads and new loyalty members.

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Web site development
Best Western focuses on social media, reviews with mobile site revamp

Best Western has relaunched its mobile site to include new navigation tools and social media elements that are aimed at smoothing the booking process.

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Search
Apple developer interest is strong, while Google faces growing challenges – Mobile Marketer

Mobile Marketer today – Personalization is core to the future of mobile search; Apple developer interest is strong while Google faces growing challenges.

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Advertising
Four Seasons pushes reopening of Toronto property via city imagery contest – Luxury Daily

Luxury Daily today – Four Seasons pushes reopening of Toronto property via city imagery contest; Moët, Michael Kors kick off new Twitter design to bolster engagement.

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Columns
Creating a seamless tablet experience in companies

While we recognize that a tablet allows employees to perform more tasks while away from the desk, we have yet to understand how their use of a tablet differs from the use of a PC.

Entire article

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