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Multichannel retail support
Minute Maid, Smart Ones supercharge receipt-based promotions via mobile

Coca-Cola’s Minute Maid and Heinz Co.’s Smart Ones are among a growing number of marketers updating their receipt-based promotions using mobile technology for a more seamless customer experience.

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Multichannel retail support
Mobile’s role in shopping research grew during back-to-school sales

The number of consumers taking to mobile first to find out about seasonal deals and promotions during the back-to-school shopping season surged, fueled by improvements in mobile-centric experiences.

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Strategy
Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Merchandising
L’Oreal Paris collaborates with StyleSeat to make beauty experts more profitable

Beauty marketer L’Oreal Paris is teaming up with online beauty service StyleSeat to implement an ecommerce feature enabling beauty stylists to sell products directly through the application.

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Web site development
Smart Furniture sees gains in mcommerce with responsive design

Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.

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Marketing
Native advertising’s strength on mobile drives interest in private markets – Mobile Marketer

Mobile Marketer today – Native advertising’s strength on mobile drives interest in private markets; Tablet slowdown accelerating as phone sales surge.

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Advertising
Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience – Luxury Daily

Luxury Daily today – Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience; Mobile encompasses automotive purchase funnel: L2.

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Columns
Power of design and imagination: Lessons from Apple and Nokia

What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything.

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