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Today’s headlines


Applications
Lowe’s ramps up mcommerce presence via iPhone app

Home improvement retailer Lowe’s is driving foot traffic to its locations via a new application that helps consumers build projects at home and shop for products via their mobile device.

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Content
Zagat Survey, Urbanspoon team up to offer mobile reviews

Urbanspoon has inked a deal with online review resource Zagat Survey to include its user-generated content to the restaurant application.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Michaels, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Meredith

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels, Meredith, Barclaycard and OgilvyOne. Mobile Marketer hosts.

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Software and technology
Sainsbury’s tests iPad-friendly shopping carts to attract tech-savvy audience

British supermarket chain Sainsbury’s hopes to attract tech-savvy shoppers with shopping carts that boast a built-in iPad holder and speakers.

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Payments
Android apps deliver carrier billing in 70 countries via Tap2Pay

Text2Pay has rolled out a carrier billing service that lets Android developers enable in-app payments for more than 70 countries.

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Advertising
Alfred Dunhill tries augmented reality to integrate mobile video and traditional ads – Luxury Daily

Luxury Daily today – Alfred Dunhill tries augmented reality to integrate mobile video and traditional ads; Burberry adds TV to Burberry Body marketing strategy.

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Columns
Top 4 marketing challenges in the Mobile Era

There is no denying that the marketer’s role is not getting any easier, given that mobile and social media demand real-time decisions, personalized messaging and location-based offers.

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