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Today’s headlines

DSW showcases mobile site in new advertising effort

DSW is relying on a mobile advertising campaign to encourage new and existing customers to browse and ultimately shop its mobile commerce-enabled site.

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Free eBook: Top SEO Tactics for eCommerce Product Pages

E*Trade introduces mobile banking app for Windows Phone

Financial institution E*Trade is letting consumers access their accounts, as well as trade stocks on Windows Phone devices.

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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Web site development
ShopWiki’s mobile clicks jump 24pc following responsive design revamp

Shopping search engine ShopWiki saw a jump in mobile user click-through rates and weekend traffic from mobile devices following the redesign of its Web site using responsive design earlier this year.

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HotelTonight personalizes recommendations to drive bookings

Hotel booking application HotelTonight has made a series of updates, including recommendations and a new design that are aimed at a more intuitive and personalized booking experience.

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Social networks
Facebook’s mobile struggles awaken industry to growing click fraud problem – Mobile Marketer

Mobile Marketer today – Facebook’s mobile struggles awaken industry to growing click fraud problem; Google plays catch up with deal to acquire Snapseed.

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Balenciaga pushes mcommerce via mobile-optimized site – Luxury Daily

Luxury Daily today – Balenciaga pushes mcommerce via mobile-optimized site; 3 C’s bolster video ad effectiveness: research.

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Become a Very Important App with iPhone 5’s new fifth row

By being selected as one of the VIAs, a consumer has identified your app as crossing over the velvet rope, making it consciously or subconsciously part of their daily lives.

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