Today's headlines

Payments PayPal looks to merchants as it builds mobile payments offering
By Chantal Tode
	While PayPal provided some more color around its push into mobile payments last week, a lot of details are still missing, such as how it will enable in-store payments. Entire article

Content Mobile site for potential customers, app for loyalists: experts
By Lauren Johnson
	A key challenge for retailers is finding ways to drive consumers in-store to make a purchase. Mobile is the solution, according to experts. Entire article

Marketing Gap promotes fall collection via interactive mobile partnership
By Rimma Kats
	Gap is promoting its new fall collection and engaging television fans via a new mobile incentive that rewards users when they check-in to their favorite shows. Entire article

Applications HMSHost iPhone, Android app lets travelers order food, get it delivered to airport gate
By Rimma Kats
	HMSHost is letting travelers order food and have it delivered directly to them at the gate via a new initiative at Minneapolis-St. Paul International Airport. Entire article

Advertising W magazine releases exclusive content via daily iPad app - Luxury Daily
By Staff reports
	Luxury Daily today - W magazine releases exclusive content via daily iPad app; Harrods up digital ante with content-to-commerce link. Entire article

Columns What Lowe's 42,000 iPhones could mean to marketers
By a MCD columnist
	Lowe's recent decision to deploy 42,000 iPhones for its in-store associates is a major milestone for stakeholders in the mobile marketing and mobile commerce space. Why? Entire article

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