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Today’s headlines


Payments
Isis’ future darkens as Capital One drops support

As Isis gears up for a broader launch, Capital One pulling its support points to the challenges that near-field-communications is having with scale as non-NFC mobile wallet initiatives take off.

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Applications
Best Buy fights showrooming with new mobile-focused loyalty program

Best Buy has revamped its loyalty program with mobile playing a key role in improving the in-store experience and offering consumers exclusive deals.

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Content
Major League Baseball drives ticket sales via mcommerce

Major League Baseball is giving its At the Ballpark mobile application a significant boost with the ability to buy tickets.

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Applications
Pinot’s Palette mobilizes reservations at paint-and-sip franchise

Pinot’s Palette is releasing an interactive iPhone application next month that will let consumers book classes at the paint-and-sip locations.

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Marketing
Bluetooth-enabled mobile services threaten NFC with take-off – Mobile Marketer

Mobile Marketer today – Bluetooth-enabled mobile services threaten NFC with take-off; Advertiser interest in tablets less bullish than expected: report.

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Advertising
Burberry generates handbag line awareness through mobile ads on The Cut – Luxury Daily

Luxury Daily today – Burberry generates handbag line awareness through mobile ads on The Cut; Dom Pérignon reinvents image for younger consumers via Jeff Koons collaboration.

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Columns
Battle of the maps: The 2014 ad game-changer

The principal challenge is that maps are a new and unique advertising paradigm, and the incumbent search business models, mostly designed for the Web’s previous era as a stationary, desktop experience, may need to be adjusted.

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