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Today’s headlines

Multichannel retail support How retailers can leverage Apple’s Passbook app
Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast. Entire article
Applications Hertz rounds out mobile app strategy with Windows Phone offering
Online travel agent Travelocity’s is continuing to push mobile sales through a new iPhone application that lets users book hotel rooms. Entire article
Messaging DRTV marketers drive mobile sales via text-to-buy
Mobile Marketer today – Multichannel approach imperative to mobile’s success; Kraft strengthens mobile repertoire with Five Guys check-in partnership. Entire article
Advertising Lexus builds model awareness via mobile banner ads – Luxury Daily
With the 2012 London Olympics behind us, I think it only fitting to get brands focused on another race of significant importance – the race to establish mobile relevance. Entire article
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