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Today’s headlines


Social networks
Target’s social strategy stands out for driving mobile engagement

Retailers such as Office Depot, JCPenney and Staples recently took to social media to promote back-to-school shopping. However, Target’s strategy really stood out for driving 50 percent of tweets from a mobile device, according to exclusive mobile data from Engagor.

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Multichannel retail support
American Eagle exec: Small mobile changes can reap big rewards

NEW YORK: An American Eagle Outfitters executive at the Mobile Marketing Summit: Holiday Focus 2013 said that even little upgrades to a mobile strategy can have a significant pay-off.

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Web site development
Cabela’s cranks up mobile investments to refresh brand

NEW YORK – A Cabela’s executive at the Mobile Marketing Summit: Holiday Focus 2013 unveiled a number of new mobile initiatives that the company will roll out later this year to revamp the brand.

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Applications
Walgreens improves app functionality via photo cards

Walgreens has added a new photo feature to its application as the company sees more than 40 percent of print orders coming from mobile.

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Marketing
CPG brands piggyback on third-party apps for mobile boost – Mobile Marketer

Mobile Marketer today – CPG brands piggyback on third-party apps for mobile boost; 52pc of real estate search impressions come from mobile: study.

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Advertising
Burberry partners with Apple to showcase fashion show on iPhone 5s – Luxury Daily

Luxury daily today – Burberry partners with Apple to showcase fashion show on iPhone 5s; Product placement in film more beneficial than brand sponsorship.

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Columns
Mobile measurement: Crumbling cookies and the importance of offline

As consumers spend more time on their mobile phones and less time on PCs, it feels like we need a support group for digital marketers who optimize marketing tactics with data received from cookies.

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