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Today’s headlines


Advertising
EBay ad campaign showcases immediacy of mobile shopping

EBay has rolled out a “When it’s on your mind, it’s on eBay” advertising campaign that targets on-demand consumers who prefer to shop anywhere and anytime via their mobile device.

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Web site development
Office Depot exec: Mobile sites should not mirror desktop experience

BOSTON – An Office Depot executive at Shop.org’s Annual Summit said companies should not replicate a desktop experience when developing their mobile site.

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Multichannel retail support
Finish Line mobile usage accounts for 14pc of Web site traffic

Athletic retailer Finish Line saw that mobile usage tripled and now stands at 14 percent of its Web site traffic after launching its mcommerce site last year.

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Research
44pc of retailers plan to grow mobile headcounts: Shop.org

Although mobile is still a small percentage of overall ecommerce sales, it is growing quickly and retailers are responding by investing more into the space, according to a new report from Shop.org.

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Advertising
Who aced the Luxury Daily secret mobile shopper test? – Luxury Daily

Luxury Daily today – Who aced the Luxury Daily secret mobile shopper test?; Net-A-Porter taps augmented reality, print for Fall marketing campaign.

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Columns
Have mobile coupons finally come of age?

The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?

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