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Today’s headlines


Multichannel retail support
22pc of Rue La La’s revenue comes through mobile

BOSTON – A Rue La La executive at Shop.org’s Annual Summit said that 22 percent of its sales com from mobile devices, particularly iPads.

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Multichannel retail support
Magic Beans exec: Mobile self-checkout users spend more

BOSTON – A Magic Beans executive at Shop.org’s Annual Summit said customers using a mobile self-checkout application spend 8 percent more than non-users on average.

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Multichannel retail support
Easy check-out is mobile shoppers’ No. 1 priority: Shop.org panel

BOSTON – Consumers browsing mobile sites and apps during a usability lab at Shop.org’s Annual Summit encountered a variety of challenges that prevented them from checking out.

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Advertising
Citi rewards consumers with prizes via mobile ad campaign

Citi is running a mobile banner ad within The Weather Channel’s iPhone app that gives users a chance to win prizes worth up to $250 when they participate in a survey.

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Advertising
How mobile has changed Fashion Week – Luxury Daily

Luxury Daily today – How mobile has changed Fashion Week; Aspirational male consumers increase luxury goods spend by 156pc: American Express.

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Columns
Mobile marketing for publishers: getting the basics right

The smartphone and tablet revolution is here and is going to stay. We have truly reached a tipping point and we are now on the cusp of the perfect mobile storm.

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