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Today’s headlines

Messaging
American Apparel drives in-store traffic via location-based discounts

American Apparel ran a location-based mobile promotion offering customers a 20 percent discount on products in-store to drive foot traffic to its New York locations.

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Web site development
The Popcorn Factory pops into mobile commerce

The Popcorn Factory is offering consumers tasty treats via a new mobile-optimized commerce site, with iPhone, BlackBerry and Android applications to be released soon.

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Database/CRM
Shooger makes coupon redemption and tracking easy for merchants

Shooger has revamped its iPhone application, adding both QR and standard bar codes that make it easy for merchants to track redemptions.

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Advertising
Burberry launches commerce-enabled iPad application – Luxury Daily

Luxury Daily today – Burberry launches commerce-enabled iPad application; Gucci breaks TV campaign to push Guilty fragrance.

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Applications
CardStar brings customized couponing to iPad users

CardStar launched a complementary version of its smartphone application for the iPad that transforms coupon discovery into a customized experience.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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