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Today’s headlines

Software and technology
JCPenney continues mcommerce push via QR code implementation

JCPenney is building up its presence in the mobile space via a new QR code initiative that drives consumers to the company’s mcommerce-enabled site where they can shop the latest styles.

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Forever 21 rewards consumers with discounts via mobile challenges

Forever 21 is rewarding consumers with discounts of up to 21 percent off of purchases via a back-to-school fashion campaign that incorporates mobile challenges.

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Multichannel retail support
IPads should be top priority for retailers: Charming Shoppes exec

BOSTON – A Charming Shoppes executive at’s Annual Summit said that iPads are the single most important thing retailers should be focusing on.

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U.S. Bank revs up B2B strategy via mobile

Financial institution U.S. Bank is expanding its line of mobile products with an optimized site that targets on-the-go business clients.

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AisleBuyer taps iPad app as payment option for retailers

AisleBuyer has rolled out a native tablet application that lets retail employees interact with consumers from anywhere in the store.

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Tiffany continues lifestyle push with Pandora sponsorship – Luxury Daily

Luxury Daily today – Tiffany continues lifestyle push with Pandora sponsorship; Affluent family emerges as new luxury marketing segment.

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Taking marketing campaign integration a step further with mobile commerce

Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research.

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