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Today’s headlines

Advertising
Ralph Lauren runs in-app ad to promote shoppable storybook

Ralph Lauren is running a banner ad promoting its first-ever shoppable storybook in the New York Times Editors’ Choice iPad application.

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Applications
Peapod bolsters grocery purchases via mcommerce site, app

Online grocer Peapod is letting busy customers shop and place produce orders via a mobile-optimized site and application.

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Location-based social networks growing but not yet mainstream: survey

Although the future looks bright for location-based social networks, it might not be as mainstream as it is perceived to be.

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Columns
What I learned at the Mobile Marketing Summit

One of the early shifts this year was the recognition that mobile strategies must have a foundation in texting and the mobile Web, and not just an application approach.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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