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Today’s headlines


Payments
McDonald’s Isis play pales in comparison to Starbuck’s payments app

McDonald’s is testing mobile payments, order-ahead functionality and offers through the Isis mobile wallet. However, limited availability and a lack of employees familiar with the solution suggest it pales in comparison to Starbuck’s industry-leading mobile payments offering.

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Banking
Citibank exec: Tablet moves beyond being a lean-back device

NEW YORK – A Citibank executive at the Mobile Marketing Summit: Holiday Focus 2013 said that the company is adapting its mobile banking efforts to meet the evolving consumer relationship with tablets.

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Marketing
InterContinental Hotels Group eyes mobile to combat hotel aggregators

NEW YORK – An InterContinental Hotel Group executive at the Mobile Marketing Summit: Holiday Focus 2013 said that the company is focusing mobile efforts on the hotel experience itself more than the search and booking process, partly in an effort to counter challenges from sites such as Expedia and booking.com.

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Revenue
Gilt exec: Mobile could end up driving 75-80pc of flash retail sales

NEW YORK – A Gilt executive at Mobile Marketer’s Mobile Marketing Summit: Holiday Focus 2013 New York conference said that he imagines as mobile’s role continues to grow for flash retailers, it is not impossible to imagine some companies hitting significantly higher revenue percentages through the medium.

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Marketing
Ogilvy exec: Second-screen experiences will have a “massive” impact – Mobile Marketer

Mobile Marketer today – Ogilvy exec: Second-screen experiences will have a “massive” impact; GE’s early experimentation with mobile social platforms pays off.

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Advertising
Affluent millennials purchase online on a daily basis: iProspect – Luxury Daily

Luxury Daily today – Affluent millennials purchase online on a daily basis: iProspect; Chanel explores brand roots via social video.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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