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Today’s headlines

Macy’s cements mcommerce push with incentivized initiative

Macy’s is continuing to make its presence known in mobile commerce with a new targeted campaign that not only aims to drive in-store foot traffic, but increase the company’s mobile sales as well.

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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Chase propels prepaid card signups through mobile ads

Chase is enlisting mobile as part of a multichannel campaign to promote its new prepaid Liquid card.

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Chiquita app drives check-ins for Walmart, Safeway

Chiquita drove significant engagement via a new mobile application, with 20 percent of users checking-in at participating retailers such as Walmart and Safeway via the app.

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Multichannel retail support
Yellow Tail leverages mobile to drive in-store engagement for Snow White DVD

Yellow Tail wine and Universal Studios have teamed up for a national in-store promotion leveraging mobile to provide shoppers in 200 Walgreens and other retail locations access to its Snow White and the Huntsman content.

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Lexus taps mobile game for ES push – Luxury Daily

Luxury Daily today – Lexus taps mobile game for ES push; Burberry unleashes tech expertise, heritage with most-advanced brand flagship.

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Will Apple’s iPhone 5 boost mobile advertising with bigger screen? – Mobile Commerce Daily

Mobile Marketer today – Will Apple’s iPhone 5 boost mobile advertising with bigger screen?; Ben & Jerry’s taps iAd to help deliver rich brand experience.

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Why you should buy mobile advertising in Q4

The fourth quarter of the calendar year has always been a busy time for advertising. With Halloween, Thanksgiving, Christmas and the New Year all in Q4, it is no wonder why this quarter has always seen the busiest advertising activity of the year.

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