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Today’s headlines

Pier 1 drives in-store traffic via targeted mobile ad campaign

Pier 1 Imports is strengthening its presence in the mobile space via targeted ads that highlight the company’s fall products.

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Weinstein Co., Hautelook hook fans via mobile tickets and deals

Film production company The Weinstein Co. has partnered with flash sales Web site Hautelook to promote the release of its film, “I Don’t Know How She Does It,” via a multichannel mobile effort.

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Shazam rewards music fans via mobile app initiative

Shazam is offering one lucky winner a trip of a lifetime – a chance to meet Grammy award-winning group Lady Antebellum – when they use its mobile application.

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Ritz-Carlton, Toronto builds followers through TIFF tweetup, foursquare updates – Luxury Daily

Luxury Daily today – Ritz-Carlton, Toronto builds followers through TIFF tweetup, foursquare updates; Audi, BMW dominate digital marketers in China: L2 Think Tank.

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Content drives art sales via mobile site, apps

Online art vendor is leveraging its Web resources with mobile offerings, including a mobile site and applications that let consumers buy art from their handsets.

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Designing a mobile site for optimal conversion effectiveness

In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.

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