Today's headlines

Advertising Pier 1 drives in-store traffic via targeted mobile ad campaign
By Rimma Kats
	Pier 1 Imports is strengthening its presence in the mobile space via targeted ads that highlight the company's fall products. Entire article

Content Weinstein Co., Hautelook hook fans via mobile tickets and deals
By Lauren Johnson
	Film production company The Weinstein Co. has partnered with flash sales Web site Hautelook to promote the release of its film, "I Don't Know How She Does It," via a multichannel mobile effort. Entire article

Music Shazam rewards music fans via mobile app initiative
By Rimma Kats
	Shazam is offering one lucky winner a trip of a lifetime - a chance to meet Grammy award-winning group Lady Antebellum - when they use its mobile application. Entire article

Advertising Ritz-Carlton, Toronto builds followers through TIFF tweetup, foursquare updates - Luxury Daily
By Staff reports
	Luxury Daily today - Ritz-Carlton, Toronto builds followers through TIFF tweetup, foursquare updates; Audi, BMW dominate digital marketers in China: L2 Think Tank. Entire article

Content Overstockart.com drives art sales via mobile site, apps
By Lauren Johnson
	Online art vendor OverstockArt.com is leveraging its Web resources with mobile offerings, including a mobile site and applications that let consumers buy art from their handsets. Entire article

Columns Designing a mobile site for optimal conversion effectiveness
By a MCD columnist
	In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now. Entire article

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