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Today’s headlines


Multichannel retail support
Lowe’s replaces scanner guns with iPhones in-store

Lowe’s is deploying approximately 42,000 iPhones in its stores to make it easier for employees to help shoppers and complete transactions.

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Web site development
Scrolling banners key for retail mobile sites targeting back-to-school shoppers

Retailers must tailor their mobile Web sites specifically for the back-to-school shopper, using scrolling banners, coupons and mobile merchandising strategies to do so, according to industry experts.

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Payments
Mobile payments is an oxymoron: Barclaycard

NEW YORK – Companies need to think about how mobile payments can help merchants and consumers instead of focusing solely on mobile payments as a revenue driver, according to an executive at Mobile Marketer’s Mobile Marketing Summit.

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Database/CRM
FordDirect pushes dealership traffic via SMS

FordDirect is putting direct sales at the forefront of a new campaign that bridges television and print advertisements with mobile via SMS calls to action.

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Advertising
Thierry Mugler uses interactive Apple platform for Angel app launch – Luxury Daily

Luxury Daily today – Thierry Mugler uses interactive Apple platform for Angel app launch; Is Galliano done with the luxury industry?

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Gallery
Mobile Marketing Summit focuses on holiday strategies for brands

NEW YORK – The Mobile Marketing Summit in New York’s National Museum of the American Indian attracted mobile executives from all over the world.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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