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Today’s headlines

Multichannel retail support
Lowe’s replaces scanner guns with iPhones in-store

Lowe’s is deploying approximately 42,000 iPhones in its stores to make it easier for employees to help shoppers and complete transactions.

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Web site development
Scrolling banners key for retail mobile sites targeting back-to-school shoppers

Retailers must tailor their mobile Web sites specifically for the back-to-school shopper, using scrolling banners, coupons and mobile merchandising strategies to do so, according to industry experts.

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Mobile payments is an oxymoron: Barclaycard

NEW YORK – Companies need to think about how mobile payments can help merchants and consumers instead of focusing solely on mobile payments as a revenue driver, according to an executive at Mobile Marketer’s Mobile Marketing Summit.

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FordDirect pushes dealership traffic via SMS

FordDirect is putting direct sales at the forefront of a new campaign that bridges television and print advertisements with mobile via SMS calls to action.

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Thierry Mugler uses interactive Apple platform for Angel app launch – Luxury Daily

Luxury Daily today – Thierry Mugler uses interactive Apple platform for Angel app launch; Is Galliano done with the luxury industry?

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Mobile Marketing Summit focuses on holiday strategies for brands

NEW YORK – The Mobile Marketing Summit in New York’s National Museum of the American Indian attracted mobile executives from all over the world.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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