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Today’s headlines

Lord & Taylor exec: Beacons more cost-effective for testing mobile payments

NEW YORK – A Lord & Taylor executive said he views beacons as a cost-effective way to test mobile payments and was, therefore, surprised that Apple went with NFC for its mobile payments play.

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Multichannel retail support
GameStop reaches mobile customers via deep understanding

NEW YORK – A GameStop executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said a deeper understanding of how customers are using mobile is paramount to delivering the meaningful content and services that drive brand engagement.

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Holidays present prime opportunity for app updates: Fiksu exec

NEW YORK – The end-of-year holidays present a good time for marketers to update their mobile applications, providing they have some new features to tout, a Fiksu executive said Wednesday.

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LivingSocial claims trends point to big holiday season for mobile

NEW YORK – A LivingSocial executive at the Mobile Marketing Summit: Holiday Focus 2014 claimed that trends and increased mobile usage point to a bigger holiday season online and on mobile.

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Software and technology
Getting phygital drives engagement, says DigitasLBi exec

NEW YORK – Combining digital and physical marketing components can provide more personalized experiences for consumers by channeling an “always on” approach, which can likely lead to more in-store visits for brands and bricks-and-mortar stores, according to DigitasLBi at the Mobile Marketing Summit: Holiday Focus 2014.

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Twitter exec: Mobile sparking seismic shift in holiday buying decisions – Mobile Marketer

Mobile Marketer today – Twitter exec: Mobile sparking seismic shift in holiday buying decisions; Beyond the Rack drives mobile conversions with personalized retargeting.

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Nordstrom, Saks lead L2 department store report – Luxury Daily

Luxury Daily today – Nordstrom, Saks lead L2 department store report; Printemps teams with Burberry for branded holiday campaign.

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8 ways that iOS 8 will change mobile engagement

Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.

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