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Today’s headlines


Payments
PayPal challenges NFC with bluetooth-enable mobile payments

PayPal recently announced that it will be unveiling a new Bluetooth device called the PayPal Beacon that will allow consumers to check in at stores without even touching their phones.

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Applications
Uniqlo banks on mobile image recognition to drive in-store traffic

Uniqlo is expanding its mobile footprint with a new application that leverages image recognition to increase foot traffic as the retailer opens 10 new stores in the United States.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Software and technology
American Express flaunts video content via QR codes

American Express is mobilizing its Passion Project campaign via QR codes in the October issue of Food and Wine and Travel+Leisure Magazines.

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Payments
University of Southern California mobilizes meal payments via app

The University of Southern California is letting students order and pay for meals through a mobile application that is linked to a meal plan.

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Marketing
Twitter jumps ahead of Facebook with targeted display advertising – Mobile Marketer

Mobile Marketer today – Twitter jumps ahead of Facebook with targeted display advertising; Apple’s mcommerce push not enough to boost iPhone’s shrinking role.

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Advertising
Patek Philippe expands consumers’ knowledge via QR code – Luxury Daily

Patek Philippe expands consumers’ knowledge via QR code; 65pc of luxury buyers want to see, feel products before purchase: Google.

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Columns
Heat wave to holidays: How to prep now for Q4 mobile success

Preparing for mobile success can seem daunting to even the most sophisticated marketers, but this holiday season will present an onslaught of opportunities for which there is still time to capitalize.

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