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Today’s headlines

Software and technology
Toys R Us’ tablet points to retail interest in mobile hardware

First Amazon and now Toys R Us. Retailers are increasingly eyeing the growth of the mobile market and seeing an opportunity to come out with their own hardware designed, but the strategy may present more challenges than opportunities for some.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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Visa teams up with NFL for targeted, football-related mobile offers

Visa is taking a targeted approach to mobile offers with a new program enabling NFL fans to sign up to receive discounts for Papa John’s, Sports Illustrated and other NFL-related merchants.

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Software and technology
Glamour makes September issue more interactive, social via mobile integration

Conde Nast’s Glamour magazine has implemented interactive mobile bar codes into its September issue that let advertisers such as Zales, Unilever and Cover Girl interact with readers on a deeper level.

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Holiday Inn Express click-to-call campaign drives 10pc booking rate

Although a recent mobile campaign from Holiday Inn Express resulted in a small number of qualified leads, the hotel brand still saw a substantial ROI by using click-to-call advertising.

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The importance of mobile strategies for private aviation providers – Luxury Daily

Luxury Daily today – The importance of mobile strategies for private aviation providers; Hermès targets new generation of silk scarf-buyers via short film.

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Why mobile should be part of your holiday retail strategy

Consumers are increasingly spending more time on mobile, using smartphones to gain product information, find stores and interact with the brand once in the door.

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