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Today’s headlines


Social networks
Budweiser tests Facebook promotions with mobile-only redemption

Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.

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Payments
Will Uber, HotelTonight welcome Bitcoin after adoption by PayPal’s Braintree?

PayPal’s decision to accept Bitcoin through its Braintree payments system could lead to more widespread opportunities for the digital currency, given Braintree’s established database of clients.

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Strategy
Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Applications
NFL teams with Ticketmaster to offer easy ticket-buying

The National Football League has teamed up with Ticketmaster to offer football fans a slew of digital and mobile ticket-buying features designed for easier purchasing.

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Applications
Tilly’s streamlines shopping via visual-search technology

Tilly’s is streamlining shopping while building its customer base with visual search technology that lets customers snap a photo of a desired item in the clothing and accessories maker’s catalog, and buy the item.

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Applications
Las Vegas app makes buying of show tickets seamless for visitors

The buying of tickets for Las Vegas events ranging from Penn and Teller’s magic show to a Grand Canyon tour is being streamlined with a mobile application that lets visitors obtain tickets from any mobile device.

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Marketing
Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game – Mobile Marketer

Mobile Marketer today – Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game; Apple opens mobile-app market, boosts payments space with iPhone 6, smartwatch launches.

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Advertising
Net-A-Porter exec: when consumers click, they should see everything instantly – Luxury Daily

Luxury Daily today – Net-A-Porter exec: when consumers click, they should see everything instantly; Winning luxury consumers requires a human connection.

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