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Advertising
Macy’s nails interactive ad campaign to strengthen mcommerce strategy

Macy’s continues to be at the forefront of brands using mobile advertising to drive online and in-store sales, as evidenced by a recent campaign that leveraged a mobile game.

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Research
50pc of mobile banking activity is transactional: report

Banks and financial institutions have a significant opportunity to leverage mobile for more than streamlining the banking process, with mobile banking activity split evenly between browsing and transactions, according to a report from xAd released today.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Social networks
Visa brings football fantasies to life via social media second-screen campaign

Visa is asking account holders to post their football fantasies on Twitter or Instagram for a chance of having their dreams fulfilled.

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Applications
Groupon adds same-day hotel bookings with Blink app deal

Groupon has acquired last-minute travel mobile application Blink to expand the functionality and footprint of its Groupon Getaways travel deals service.

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Marketing
Marketers favor adaptive Web for branding, responsive for commerce – Mobile Marketer

Mobile Marketer today – Marketers favor adaptive Web for branding, responsive for commerce; Social, TV cross-pollination continues with new Trident, Dunkin’ Donuts spots.

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Advertising
Givenchy looks to boost mcommerce with new app – Luxury Daily

Luxury Daily today – Givenchy looks to boost mcommerce with new app; Dior amplifies brand awareness with Saks window takeover.

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Columns
Pinpointing your target audience with hyper-relevance

With new hyperlocal tracking capabilities, marketers can know – by device – exactly who viewed their mobile ad and whether that user subsequently walked into the store.

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