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Today’s headlines

The power of location-based technology

Location is continuing to play a major role for brands and retailers’ mobile commerce efforts and companies are incorporating the technology to not only better target consumers, but increase foot traffic.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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Branded shopping apps drive unplanned purchases: report

A new report from Ryan Partnership found that 21 percent of shoppers make more unplanned purchases because of shopping apps, making it a strong driver of incremental sales.

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Walgreens enlists mobile to create easy-to-use loyalty program

Walgreens’ new customer loyalty program, Balance Rewards, takes advantage of mobile technology to make it easy for customers to enroll, earn points, redeem awards and access their account.

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Brooks Brothers aims to drive iPad app downloads via print catalog call-to-action

Brooks Brothers is using its print catalog as a way to drive downloads for its iPad application and increase revenue.

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App discovery still an ongoing struggle for marketers – Mobile Marketer

Mobile Marketer today – App discovery still an ongoing struggle for marketers; Grey Goose leverages Instagram, Pinterest to strengthen mobile, social campaign.

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Is mobile-optimization for luxury fashion show streaming mandatory? – Luxury Daily

Luxury Daily today – Is mobile-optimization for luxury fashion show streaming mandatory?; Peninsula jump-starts fall season via expansive multichannel campaign efforts.

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How to engage smartphone shoppers and use showrooming to your advantage

Retailers despise showrooming because they are assuming all the risk by stocking products and gaining none of the benefit of the sale, which is lost to a lower-priced, online-only seller or a competitor.

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