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Today’s headlines


Software and technology
Express drives sales for fall line via QR codes

Retailer Express is using mobile bar codes to drive traffic to its locations, as well as promote the company’s new fall line.

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Web site development
Best Buy launches mcommerce site for British market

Best Buy has rolled out a fully commerce-enabled mobile site for its British market to support the way that customers want to shop with the electronics retailer.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Michaels, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Meredith

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels, Meredith, Barclaycard and OgilvyOne. Mobile Marketer hosts.

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Payments
Opera gives app store a boost with mobile payments

Opera Software ASA is providing users with mobile payments capabilities via a new agreement with Bango Inc.

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Content
Travelocity hops on mobile deals bandwagon with new service

Travelocity is expanding its mobile presence with a new service that lets travelers scoop up bargain trips while on the go.

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Advertising
Did Barneys miss the mark with its bar code campaign? – Luxury Daily

Luxury Daily today – Did Barneys miss the mark with its bar code campaign?; Saks to host live-streaming in-store window display for Fashion’s Night Out.

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Columns
Tips for local advertisers to develop mobile Web sites

A recent study from Google and Ipsos OTX shows that 95 percent of smartphone users conduct mobile searches, with 88 percent of those taking an action as a result within a day.

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