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Today’s headlines

Multichannel retail support
Nine West pushes fall collection with 2D bar codes

Jones Apparel Group-owned Nine West has invested in 2D bar codes for the launch of its Fall 2010 Vintage America Collection featuring Joss Stone.

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IPhone user digital couponing behavior very different from Android

Android users are manly-scented, pork-eating, news-reading, bird lover, according to

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Social networks
Virgin America taps mobile social network for loyalty play

Virgin America is using mobile social network Loopt Star to spice up the deals for its new service from California to Cancun and Los Cabos, Mexico.

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Mobile coupons key for optimizing sales this holiday season: study

A whopping 82 percent of shoppers use their mobile phone while in the store and marketers to develop a mobile presence for the 2010 holiday buying season.

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Pepsi to keynote holiday Mobile Marketing Summit Sept. 2

How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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