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Today’s headlines

Research Mcommerce sales to reach $142B in 2016: Forrester
Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research. Entire article
Multichannel retail support Top 10 mobile-offline activations from Q3
Starbucks, Dunkin’ Donuts and McDonald’s are making headway in merging mobile into real-world retail experiences, minimizing the gap between the digital space and bricks-and-mortar while bringing mobile ordering, discounts and shopping companions to the forefront. Entire article
Applications opens door to mobile search via express app for homebuyers
Move Inc.’s is angling for mobile search to become an integral sales aid as it rolls out the Express Home Search app, which enables users to scout potential properties by using 3D maps, school search and a streamlined interface. Entire article
Strategy How mid-size pizza chains leverage mobile loyalty to starve off bigwigs
A heaping of smaller to mid-size pizza brands are leveraging mobile loyalty and geofencing to attract more consumers and their taste buds during National Pizza Month in October, proving that rewards programs are paramount in starving off competition from heavyweights such as Pizza Hut and Domino’s. Entire article
Content Mobile Minutes: Google accelerates mobile pages; Android crushes iOS; Facebook tackles home repair; FanDuel
Today in mobile marketing – Google tests mobile instant publishing service to rival Facebook, Apple; Apple’s iOS is still getting crushed by Android in the US; Facebook plunges into home repair matchmaking service; FanDuel bans employees from playing daily fantasy contests for money. Entire article
Content Predictive marketing a growing opportunity on mobile for nimble brands – Mobile Marketer
Mobile Marketer today – Predictive marketing a growing opportunity on mobile for nimble brands; Universal’s Everest lends itself to virtual reality experience on mobile. Entire article
Advertising Neiman Marcus simplifies holiday gifting with mobile Christmas Book integration – Luxury Daily
Luxury Daily today – Neiman Marcus simplifies holiday gifting with mobile Christmas Book integration; Dolce & Gabbana pens love note to mothers in multifaceted winter campaign. Entire article
Columns Getting the most out of holiday retail campaigns
With more than 87 percent of consumers using smartphones or tablets to shop and 68 percent conducting pre-purchase research on smartphones, it is likely you will have a generous helping of mobile advertising in your fourth-quarter budget. Entire article
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