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Today’s headlines

Multichannel retail support Bloomingdale’s exec: Beacons need value-driven campaigns, consistent experiences
LITCHFIELD PARK, AZ – A Bloomingdale’s executive at the Mobile Shopping Summit 2014 said that beacon strategies require campaigns and education so that consumers know what to expect when they engage with the in-store technology. Entire article
Strategy Whole Foods exec: Mobile should not inhibit in-store experiences
LITCHFIELD PARK, AZ – A Whole Foods executive at the Mobile Shopping Summit 2014 said that the brand’s planned rollout of a new mobile platform would aim to not take over but serve as a companion during the in-store experience. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Advertising Sephora, Things Remembered leverage in-mall mobile offers app to drive traffic
Top brands including Sephora and Things Remembered are among the retailers joining forces with StepsAway, an in-mall mobile application that offers consumers immediate deals. Entire article
Strategy RetailMeNot exec says context, attribution and audience drive mobile success
LITCHFIELD PARK, AZ – A RetailMeNot executive at the Mobile Shopping Summit 2014 credited the mobile efforts of retailers such as Walmart, Target and Walgreens for driving in-store dollars due to solid execution. Entire article
Marketing Facebook ad network expansion underscores value of buying history for mobile ads – Mobile Marketer
Mobile Marketer today – Facebook ad network expansion underscores value of buying history for mobile ads; Cabela’s segmented SMS program gains 6pc weekly. Entire article
Advertising Top 10 luxury brand social marketers of Q3 – Luxury Daily
Luxury Daily today – Top 10 luxury brand social marketers of Q3; UHNW approach to philanthropy shifts from gifts to targeted projects. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns Cracking the mobile utility code: Lessons marketers can learn from my annual holiday
Every so often, I read an editorial or opinion piece that bemoans mobile technology’s takeover of our work-life “balance.” The popular belief is that smartphones are turning human beings into workaholics, 24/7 mobile addicts or both. Entire article
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