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Today’s headlines

Search How Urban Outfitters plans to boost mobile sales with visual search
Urban Outfitters is going beyond the standard millennial retailer’s digital commerce offerings by collaborating with mobile visual search company Slyce to enable customers to snap photos of desired items with their smartphones and find similar products within its inventory. Entire article
Applications Office Depot overhauls app to enhance integration with stores
Office Depot recently put its mobile application through a major redesign for a better omnichannel experience, including advancements in personalization and the retailer’s rewards program as well as a tighter integration between the app and the in-store experience. Entire article
Applications Alex and Ani’s shopping app is a mobile haven for zodiac fans
Jewelry retailer Alex and Ani is merging engaging content with commerce in a comprehensive new application, a move designed to further build the brand and drive mobile sales. Entire article
Payments Chevron pumps in mobile payments to streamline filling up
Chevron is bringing mobile payments to select branded gas stations in California this fall via a partnership with Visa, proving that consumers are increasingly clamoring for seamless ways to pay at the pump via their smartphones. Entire article
Content Mobile Minutes: Snapchat video; Twitter’s best tweets; Apple buys advanced AI; Microsoft’s new smartphones
Today in mobile marketing – Snapchat on pace to overtake Facebook for video supremacy; Twitter rolls out feature that showcases day’s best tweets; Apple acquires startup developing advanced AI for phones; Microsoft unveils new smartphones in bid to revive mobile business. Entire article
Content Unilever showcases multinational reach of emojis with Wall’s keyboard – Mobile Marketer
Mobile Marketer today – Unilever showcases multinational reach of emojis with Wall’s keyboard; MLB brings fans together with baseball-devoted social media app. Entire article
Advertising John Varvatos rocks on with Feels music discovery application – Luxury Daily
Luxury Daily today – John Varvatos rocks on with Feels music discovery application; Top 10 luxury brand social marketers of Q3. Entire article
Columns How brands can identify an audience to drive from awareness to transaction
The app install and re-engagement market, which now constitutes about 30 percent of the mobile ad market as a whole, is starting to educate mobile marketers to consider scale, quality and longevity – and that the quality of a user really does matter. Entire article
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