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Today’s headlines

Applications Target ramps up mobile for personalized holiday experiences
Target has announced a revamped mobile strategy just in time for the holiday shopping season that includes two-step checkout, a standalone pharmacy application and in-store iPads for gift registries. Entire article
Payments Pizza Hut exec: Apple Pay’s initial impact could be limited
LITCHFIELD PARK, AZ – Executives from several merchants at the Mobile Shopping Summit 2014 are split on Apple Pay’s near-term potential, citing both significant opportunities as well as challenges faced by the new payments scheme. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Analytics Urban Outfitters pinpoints customers’ goals to maximize mobile investment
LITCHFIELD PARK, AZ – An Urban Outfitters’ executive at the Mobile Shopping Summit 2014 said that the brand is focused on measuring key mobile moments to drive lifetime value. Entire article
Multichannel retail support Marriott seeks mobile contextual moments that matter
LITCHFIELD PARK, AZ – A Marriott International executive at the Mobile Shopping Summit 2014 said that figuring out what are the right contextual moments on mobile to engage with customers is a big lesson that needs to learned. Entire article
Applications SC Johnson, Naked Juice among brands leveraging Shopmium couponing app
SC Johnson and Naked Juice are two of the brands leveraging Shopmium, an interactive mobile coupon experience developed to save consumers money for no charge. Entire article
Marketing Top 10 mobile marketing campaigns of Q3 – Mobile Marketer
Mobile Marketer today – Top 10 mobile marketing campaigns of Q3; Q&A: BET digital chief, an ex-Facebook exec, set to push mobile envelope. Entire article
Advertising Jaguar revives British Villains theme in Google Glass-equipped campaign – Luxury Daily
Luxury Daily today – Jaguar revives British Villains theme in Google Glass-equipped campaign; Estée Lauder Cos. builds breast cancer support system through shared experiences. Entire article
Columns Ad buyer’s guide to mobile programmatic
Mobile programmatic is a fundamental shift in how advertising has been done. The transition is very similar to what happened with digitalization of stock markets. Entire article
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