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Today’s headlines

Research More than half of consumers dissatisfied with mobile retail experiences: Adobe
With less than half of consumers satisfied with mobile retail experiences, a stronger emphasis on true personalization, mobile wallets and location-based services is needed, according to new research released today by Adobe. Entire article
Merchandising Bud Light uncaps mcommerce for foray into smart home appliances
Anheuser-Busch’s Bud Light brand is uncapping its foray into smart home devices with a Wi-Fi-enabled refrigerator, allowing consumers to control the appliance’s interior temperature and order beer for home delivery via a complementary mobile application. Entire article
Gaming 20th Century Fox ties mobile ticketing to gaming and wearables
Film studio 20th Century Fox is putting consumers into the middle of the storyline of its recently released film, The Martian, through a mobile gaming app that integrates with mobile ticketing and reflects the growth of mcommerce for entertainment platforms. Entire article
Strategy Element Hotels fluffs up hotel stays for Fitbit challenge participants
Starwood Hotels and Resorts’ Element brand is driving stays at its properties and rewarding consumers with wearable device prizes as part of a collaboration with Fitbit that asks fitness enthusiasts to take a virtual walk around the world and log their milestones. Entire article
Content Mobile Minutes: Smartwatches cannibalize smartphones; Twitter’s new CEO; Unbundling Android search; Second screens at MIPJr
Today in mobile marketing – Wear alone smartwatches will cannibalize 70pc of the smartphone market; Twitter appoints Jack Dorsey CEO, seeks new chairman; Google told by Russian regulator to unbundle Android search; MIPJr: ICarly creator says more screens boost business. Entire article
Content Top 10 mobile advertising campaigns of Q3 – Mobile Marketer
Mobile Marketer today – Top 10 mobile advertising campaigns of Q3; Campbell’s devotes 40pc of media buy to digital, mobile platforms. Entire article
Advertising Moët Hennessy USA launches educational mobile site to sophisticate consumers – Luxury Daily
Luxury Daily today – Moët Hennessy USA launches educational mobile site to sophisticate consumers; Harrods throws party in Turkey to reach consumers globally. Entire article
Columns 10 new trends in fashion retail
Since my March 17 article about key trends in luxury retail, we have seen multiple innovations in the world of luxury retail and previously nascent trends now taking shape. Entire article
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