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Today’s headlines

Advertising Snacks brands need meaningful content to drive in-store purchases via social
Snacks and food brands can leverage social to drive purchases in-store by developing meaningful content that cuts through the clutter from other channels including SMS and applications. Entire article
Applications QVC leverages Touch ID for faster payment options
QVC is leveraging Apple’s fingerprint sensor Touch ID technology to allow for streamlined user log-in to its mobile application and faster payment methods. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Multichannel retail support Kohl’s builds omnichannel prowess with updated app, click-and-collect
Kohl’s is ramping up its mobile strategy for the holidays with an updated application coming in the next few weeks and buy-online, pickup in-store options for shoppers. Entire article
Web site development Motel 6 leverages Spanish-language mobile Web site to boost bookings
Motel 6 is streamlining reservation booking in the United States and abroad for on-the-go Spanish-speaking guests by launching a Spanish-language mobile Web site. Entire article
Applications River Island extends mcommerce reach with Kindle app
Fashion retailer River Island has launched a Kindle version of its mcommerce application, making it one of the first major retailers to extend its reach to the Amazon-owned platform. Entire article
Marketing Apple’s Reader View threatens marketers by hiding ads – Mobile Marketer
Mobile Marketer today – Apple’s Reader View threatens marketers by hiding ads; Honda mobilizes trick-or-treating with Twitter candy coupon. Entire article
Advertising Bentley updates app to accommodate newer models – Luxury Daily
Luxury Daily today – Bentley updates app to accommodate newer models; Diane von Furstenberg grows personal brand with TV show launch. Entire article
Columns More Snapchat advertising opportunities are coming fast
Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier. This puts Snapchat at the third-most-popular social media channel, but just barely. Entire article
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