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Today’s headlines

Multichannel retail support Macy’s peps up Black Friday shopping via beacon-triggered mobile game
Macy’s keen grasp of mobile’s significant role for Thanksgiving weekend shoppers is evident from a new in-store contest leveraging beacon technology, a focus on Pinterest for showcasing deals and a mobile-enabled shopping list. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Research Mobile will drive 51pc of Thanksgiving Day online shopping visits: report
For the first time ever, mobile traffic to retailers’ Web sites is expected to overtake desktop on Thanksgiving Day, with mobile forecast to represent 51 percent of traffic and 29 percent of online sales that day, according to a new report from Adobe. Entire article
Revenue Panera stirs up mobile ordering focus as Q3 profits wobble
Panera Bread is continuing to convert more of its locations into its Panera 2.0 initiative, which includes a bigger focus on mobile ordering, payments and delivery options, as the company experiences downtrodden profits due to costs. Entire article
Merchandising Kleenex unfurls SMS-based campaign to drive sales at Walmart
Kimberly-Clark’s Kleenex brand is ramping up sales in Walmart stores by asking consumers to snap a photo of their receipt, text it to a designated number and enjoy a $5 reward code for a digital movie platform. Entire article
Content Mobile Minutes: Walmart’s in-store pickup; Flipboard struggles; YouTube Red for music; Apple disputes antitrust decision
Today in mobile marketing – Walmart bets on in-store pickup in holiday duel with Amazon; Flipboard, once-hot news reader app, flounders amid competition; YouTube Red a winner for killer music; Apple asks US Supreme Court to toss e-books antitrust decision. Entire article
Content Virtual reality gains with marketers following wider availability via Facebook, YouTube – Mobile Marketer
Mobile Marketer today – Virtual reality gains with marketers following wider availability via Facebook, YouTube; Urban Airship exec: Earning user opt-ins requires branded value first. Entire article
Advertising Different sectors must approach branding, ecommerce differently – Luxury Daily
Luxury Daily today – Different sectors must approach branding, ecommerce differently; Luxury exceeds $1T mark due to art, auto and travel sectors: Bain. Entire article
Columns TV ad spend losing holiday sparkle as audience habits evolve
Only half of U.S. marketers say TV will rank among their top five channels for advertising spending in three years’ time, according to a survey by professional services firm Bain & Company. Entire article
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