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Today’s headlines

Applications Outback Steakhouse innovates reservations with mobile-enabled wait lists
Outback Steakhouse claims to be the only national restaurant chain to offer mobile access to real-time data about wait times for tables, reflecting how smartphones are innovating customer experiences. Entire article
Payments 55pc of well-to-do use mobile phones for payments: study
Forty percent of North American consumers use smartphones to pay for purchases at a merchant location, up from 16 percent two years ago, as millennials and high-income consumers grow increasingly comfortable with mobile payments, according to an Accenture survey. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Strategy connects car shoppers with dealers via text messaging
Car-shopping site has acquired CarCode to boost its mobile strategy by enabling users to interact one-on-one with car dealers via text messaging. Entire article
Marketing GameStop, Chili’s ramp up St. Jude’s Hospital donations via mobile
GameStop and Chili’s are hoping to ramp up donations for St. Jude’s Children Research Hospital’s annual campaign by encouraging consumers to donate via mobile devices, online and in-store. Entire article
Applications Toto plunges into mobile with ROI-calculation app
Plumbing product manufacturer Toto is entering the mobile space with a new application that lets users calculate the return on their investment and the benefits to the environment for the brand’s high-efficiency products. Entire article
Marketing FCC proposal would widen opening for mobile video services, advertising – Mobile Marketer
Mobile Marketer today – FCC proposal would widen opening for mobile video services, advertising; Mondelez arms in-store reps with mobile access to retail software. Entire article
Advertising Chanel shows off fall handbags via interactive mobile ad – Luxury Daily
Luxury Daily today – Chanel shows off fall handbags via interactive mobile ad; Luxury brands look elsewhere after UK counterfeit victory. Entire article
Columns 6 mobile holiday must-haves to eliminate friction
We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly. Entire article
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